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Wortimmo.lu
Wortimmo.lu is one of the leading real estate web portals in Luxembourg, offering new properties to buy or rent. In a bid to increase its notoriety and gain market shares, Wortimmo.lu wanted to completely revamp and redesign its website.
1. Research and audit
- Interviews with stakeholders
- Audit of the existing website: ergonomics, navigation, content, functionalities and graphic design
Home page - Former website
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Competitive and functional benchmark
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Workshop with stakeholders and potential users to define 5 personas based on Google analytics and market analysis
Persona 1 - Page 1
Persona 1 - Page 2
Persona 2 - Page 1
Persona 2 - Page 2
2. Co-creation
- Card sorting workshops with stakeholders and potential users to define information architecture, i.e. main navigation and search criteria
Card sorting workshop
Web portal architecture
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Design of mobile first wireframes and then high-fidelitw mockups
Home page - New website
Mobile - New website
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Creation of a UI component library in collaboration with developers
3. Evaluation and Implementation
- Conduct usability tests to iterate and validate UX and UI choices
Usability test - Mobile
- Hand out design to developers and review front-end before release
4. Continuous improvement
- Analyse users' behaviour and potential issues thanks to Hotjar (heatmaps, screen recording, funnels)
- Improve design and create new features for the website on a regular basis
- Conduct usability tests to iterate on new designs
Usability test - Desktop
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